About the job

La Cabra is looking for a hands-on Marketing Lead to own our marketing strategy, planning, and execution across markets. You'll set the direction for La Cabra's global marketing, developing the strategies, guidelines, and creative ideas that our team and local city partners use to bring La Cabra to life, from headquarters campaigns to pop-ups in new cities.

This is a role for someone who thinks in ideas as much as in strategy. You'll be the person who sets the playbook, sparks the creative direction, and makes sure every city has what it needs to market La Cabra.

Marketing Strategy & Planning

Develop and own La Cabra's global marketing strategy, ensuring consistency across all regions and channels and translate it into an annual marketing calendar.
Align marketing plans and priorities with La Cabra's commercial goals, supporting retail and wholesale growth.
Build clear guidelines and playbooks that local teams and market partners can use to run on-brand marketing in their own city.
Coordinate PR and media outreach to strengthen brand visibility.

Campaigns, Launches & Local Execution

Plan cross-channel campaigns with a focus on storytelling, product launches, and cultural impact, and translate them into toolkits that cities can adapt locally.
Own the rollout of local activations, keeping them true to the creative direction set by the Head of Brand while fitting each market's context.
Equip local teams and market partners to execute and report on marketing activity effectively.
Maintain alignment with international teams and partners on timing and localisation.

Budget, Performance & P&L

Own the marketing budget and P&L: manage spend against plan and the commercial return on campaigns and activations.
Define and track KPIs for campaign performance, local execution, and commercial impact.
Monitor performance and adjust plans to hit measurable targets across markets.

Team Leadership & Collaboration

Lead and mentor a small, hands-on marketing team.
Partner closely with the Head of Brand on creative direction and messaging, so campaigns and local execution stay consistent with the brand.
Partner with the CEO on major events, café openings, and product launches.
You'll report to the CEO.

Ideal Candidate

More than 5 years of experience in marketing, ideally within lifestyle, food & beverage, or design-focused brands.
A strong strategic and conceptual mind, you can turn a broad direction into clear guidelines and creative ideas that other people can run with.
Clear, confident written communication in English (Danish a plus) - enough to make a strategy or guideline easy for anyone, anywhere, to follow.
Experience leading small teams and working across functions, ideally including remote or international collaborators.
Comfortable managing budgets, timelines, and multiple priorities without losing sight of the big picture.
Curious, collaborative, and proactive. You build relationships easily and constantly seek new ways to bring an idea to life.

Apply for the job

Do you want to join our team as our new Marketing Lead? Then we'd love to hear about you before the 2nd of October!

Apply now